Most businesses are aware of how they are performing on a revenue or store basis, however, how this translates on a broader market level is often overlooked.
By understanding what your customer or market share is compared to competitors, this can assist with growth strategies to increase market share.
It can also assist at a local level, in identifying where geographically a brand has high to low customer or market share, and where there are gaps (or hot spots) in the market of missed opportunity.