Businesses that have a greater understanding of the demographic and market skews at a product category level, have a unique advantage in being able to to tailor product offerings, at both a national and local level, and enhance the customer experience.
Geotech Information Services can assist businesses in understanding more about the demographic and market skews of different product categories, to answer key questions, including (but not limited to):
- Which types of areas does each product category perform best in?
- Which products should be promoted more heavily than others at a national and local level?
- What is the relationship between different product categories?
Undertaking a product category analysis can also provide insight into cross sell and upsell opportunities, and potential bundling of relevant products.