Local area marketing is a process which involves identifying, designing, and implementing a range of marketing initiatives within a local community.
When executed effectively, local area marketing can lead to increased consumer engagement and provide a strong return on investment.
Geotech Information Services can assist with the first stage of a local area marketing strategy, which is providing insight into the unique characteristics of a local area – who works, lives, and plays within the local area, what do they spend their money on, and what are their consumer travel patterns.